The "STYLE" of a PRODUCT, SERVICE, COMPANY, BRAND ... is not a LUXURY in terms of Marketing, but a NEED
Create a STYLE recognizable to your own
commercial offer means adding
VALUE to the BRAND and COMPETITIVE ADVANTAGE
From a strategic point of view, the "VALUE" of the brand, and therefore the company's assets, is less and less
linked to "tangible" characteristics of the product and increasingly to "service" elements, to "non-tangible" characteristics that are symbols, meanings attributed, perceived differences and therefore, in a nutshell, to the "STYLE of the HOUSE" that the company has managed to create and communicate ...
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